The opening of Bode’s Paris emporium was, by all accounts, a family affair. The beloved American fashion brand by Emily Adams Bode Aujla and Aaron Aujla has launched its first overseas outpost, sitting steps from the Palais-Royal. And on Friday evening, it was where they welcomed friends of the brand to toast the opening of the 2,000 square foot space. There were pewter framed family photos in pride of place on a center console, and Aaron wore Emily’s father Bruce’s vintage Brooks Brothers jeans.
GQ’s Sam Hine chatted with Aaron’s brother and Bode CEO Dev Aujla who was holding his toddler daughter—conveniently jetlagged and by all acounts ready for a late night. Rickie de Sole and Rory Satran struck up conversation about family vacations, and Eva Chen offered a Vogue editor consulting on New York City’s private schools. The embrace of home and family was woven throughout the evening. Yet despite being on the Place de Valois which features heavily in that Netflix series, this Emily was not, in fact, in Paris: She heeded advice from her doctor about traveling during the third trimester. (The couple are expecting their second child later this spring.)
“We have a lot of family photos,” explains Emily over the phone from New York. She describes the importance of making the spaces feel personal, even in a city they do not call home: “It’s this idea of having a really intimate experience when you go into a Bode store; the emotional experience you get from going into someone’s home.” Indeed, the gnawed wicker dog bed of their Wirehaired Pointing Griffon, Monday, is nestled under one of the display tables which was deaccessioned from the Bank of France. Smell also factors into the theme of memory: The couple worked with close friends Ramdane Touhami and Victoire de Taillac, founders of cult apothecary Officine Universelle Buly, on a bergamot and cedar scent for the store. (Aaron stayed in the couple’s guest room during construction of the store.)
Photo: Bode
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