For the last nine months, Demi Moore has been in nonstop promotion mode for her film The Substance, gracing red carpets from the Cannes Film Festival leading up to the 2025 Oscars. This Sunday’s ceremony will not only conclude Moore’s awards season victory lap, but an impressive fashion campaign that managed to nod to the film without going overboard.
In an era of rampant method dressing, Moore and her longtime stylist Brad Goreski ran a masterclass in subtlety. Yes, there were homages aplenty, but they did not preclude anyone who hadn’t seen the film from enjoying the fashion. It helps, in part, that Goreski wasn’t able to see the film before they kicked off their tour in Cannes last May. “I hadn’t seen the movie either, so I was really just going off of what she was kind of telling me,” Goreski says. But he knew that for Moore’s first trip to Cannes since 1997—and her first time premiering a film there—the looks needed to offer high glamour while still referencing the film. “She said, ‘I would really like to make the dressing kind of purposeful and tell somewhat of a story,’” he says.
Moore’s kickoff at Cannes was filled with references to a film that nobody had seen yet—something that became clearer as the tour went on. “Twitter is now going like, Oh, this is what they’ve been doing for nine months,” he laughs. “Yeah, we’ve put some serious thought behind these looks.” For her first appearance on the Croisette, Moore wore a custom strapless red beaded dress from Armani Privé with diamond and ruby jewelry from Chopard, which Goreski notes is a reference to the film’s gore. The pair have turned to red multiple times over the course of the last nine months, from the dramatic red mosaic Oscar de la Renta dress she wore to the Los Angeles premiere, or the cool Proenza Schouler she sported at a Toronto International Film Festival party.
Cannes served as a launchpad for another recurring motif in their press looks: body modification. The first example was a teal sequined Balenciaga dress with an amplified hip. “Another one of the themes that we’ve been leaning into is this idea of exaggeration. The Balenciaga had an exaggerated hip on it, but it was still a classic ballgown shape,” he says. “Our nod to the changing of the body and the deforming of the body and The Substance is having something that’s like a little off, but not grotesque in a way. Just very subtle,” Goreski explains. The Schiaparelli couture dress Moore wore for the film’s Cannes premiere was a prime example. The strapless champagne mermaid gown was classic Old Hollywood glamour, but its exaggerated blade-like protrusion from the bust served as a reminder to the body horror.
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