The Hermès woman is too busy to look back. That’s what Gregoris Pyrpylis, creative director of Hermès Beauty, tells Vogue backstage at the fall 2025 show. “This season, she doesn’t have time to look around,” Pyrpylis says. “She’s focused, she’s determined, she’s moving forward.” In practical terms, that meant last season’s fresh-faced makeup was replaced by subtly smoky eyes on models with 100-yard stares at the Garde Républicaine.
It’s a look anyone can recreate at home, Pyrpylis says, explaining that he used a trio of Trait d’Hermès Eye Pencils in Brun Écorce, Brun Bistre, and Gris Graphite to achieve the look. “We smoked out the inner and outer corners for more of a structured eye, but left the middle clear save for some translucent powder, which stops the pigments smudging together.”
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Photo: Filippo Fortis
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