Netflix has snagged an of-the-moment drama about a crisis PR consultant, with Lizzy Caplan attached to star.

The currently untitled show comes from A24, Vox Media Studios and American Horror Story: Delicate showrunner Halley Feiffer. Netflix outbid several other outlets for the project and has begun development on it. It’s based on a New York magazine profile of PR executive Risa Heller, whose firm specializes in crisis communications and has represented the likes of Jeff Zucker, Anthony Weiner, Jared Kushner and others.

Netflix declined comment.

The potential series will follow Caplan’s (Fleishman Is in Trouble, Zero Day) character, the premier crisis PR fixer in New York, who helps clients navigate the worst days of their lives while trying to maintain her own image as a wife and mother without any crises of her own.

The world of crisis communications has had a moment in the spotlight recently as part of the ongoing PR war and litigation surrounding Blake Lively and Justin Baldoni and what happened on the set of their film It Ends With Us. (The New York profile, incidentally, was published in February 2023, and Heller’s firm is not involved with either side of the Lively-Baldoni dispute.)

Feiffer is writing the Netflix project and will serve as showrunner. She executive produces with Marti Noxon and Maria Grasso of Tiny Pyro Productions, Caplan and Tom Riley of Westborn Pictures, Scoop Wasserstein and Jess Lubben.

Feiffer is repped by CAA, Adventure Media and Schreck Rose. Caplan is with WME, Rise Management and Jackoway Austen.

Deadline first reported the news.