The pinnacle of film excellence is met with the gold standard of craftsmanship for a decade-long partnership that makes perfect sense.
Since 2016, Rolex has served as the official host of the Oscars greenroom. Easily the most exclusive VIP lounge in Los Angeles, this backstage haven is strictly open to the evening’s host, presenters, nominees and winners. Here, they escape the ceremony’s hustle to relax, celebrate and mingle while sipping champagne and enjoying bites by Wolfgang Puck.
Rolex/Bart Michiels
Each year, the Swiss watchmaker reimagines the space to thoughtfully capture its annual theme. In 2025, that theme is rewilding, otherwise known as the restoration of the natural world. This stems from Rolex’s ongoing conservation efforts supported by the brand’s Perpetual Planet Initiative, which partners with non-profit Tompkins Conservation and its offspring organizations Rewilding Chile and Rewilding Argentina to regenerate and sustain ecological communities.
Rolex/Bart Michiels
To successfully execute the vision, Rolex’s design team used layers of airy tulle, sheer curtains and diffused lighting to depict landscapes devoid of fences. Silhouettes of native species can be seen returning to the wilderness as nature restores their habitat. The furniture’s earthy hues and textures top off the lounge’s serene ambience.
Rolex/Bart Michiels
Rolex has long been a supporter of cinema, and within the past 10 years, its commitment to the global film industry has become all the more evident. In 2017, the watchmaker became both the exclusive watch of the Academy of Motion Picture Arts and Sciences, and the sponsor of the Oscars. In 2018, Rolex was named the exclusive sponsor of the Governors Awards, and in 2021, a founding supporter and official watch of the Academy Museum of Motion Pictures in L.A.
Rolex/Bart Michiels
Check out Rolex’s past Oscars greenrooms below, and tune into the 97th Academy Awards on Sunday, March 2, live from the Dolby Theatre.
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