What Was Popular Fashion in the 70s?


The 1970s was a decade known for its vibrant and diverse fashion trends. It was a time of cultural and social revolution, and the fashion reflected the changing attitudes and values of the era. From bell-bottoms to platform shoes, the ’70s had a unique style that continues to influence fashion today.

1. The Hippie Movement and Bohemian Chic

One of the most iconic fashion trends of the 70s was the rise of the Hippie movement. Characterized by a free-spirited, bohemian style, hippie fashion embraced natural fabrics, earthy colors, and flowing silhouettes. Tie-dye shirts, peasant blouses, and long, flowing skirts were popular choices. Accessorizing with headbands, beads, and fringe became a way to complete the look.

2. Disco Fever

The 1970s were also known for the disco craze. Disco fashion was all about glitz and glamour, reflecting the vibrant nightlife and dance culture. Shimmering fabrics like sequins and lamé were widely used in disco outfits. Men and women alike embraced jumpsuits, wrap dresses, and flared pants. Platform shoes were a must-have to hit the dance floor in style.

3. Glam Rock and androgynous style

Glam rock emerged during the 70s and brought with it a new wave of fashion that challenged traditional gender norms. Musicians like David Bowie and Queen popularized androgynous looks, with flamboyant makeup, glitter, and extravagant costumes. Velvet suits, satin shirts, and platform boots were key elements of this trend.

4. Denim Mania

Denim was a staple fabric of the 70s and became a symbol of rebellion and youthful spirit. Bell-bottom jeans were a fashion must-have, with their wide flared legs that added a touch of drama to any outfit. Denim jackets, vests, and skirts were also popular choices.

5. Wrap Dresses and the Power Suit

The 70s witnessed the rise of the wrap dress, thanks to designer Diane von Furstenberg. This versatile and flattering dress style became a symbol of women’s liberation and empowerment. On the other hand, the power suit also gained popularity, with women adopting tailored, masculine-inspired blazers and trousers to make a strong statement in the workforce.

6. Farrah Fawcett’s Influence

Farrah Fawcett, the beloved actress, was a major fashion icon during the 70s. Her signature feathered hairstyle and all-American style became widely imitated. Women everywhere sought to recreate her tousled waves and donned high-waisted jeans with fitted blouses, embracing her casual yet chic look.

7. Bold Prints and Patterns

The 70s was a decade of bold prints and patterns. Paisley, geometric designs, and floral motifs adorned clothing, adding a touch of whimsy and creativity to fashion. These prints could be found on everything from dresses and shirts to accessories like scarves and handbags.

8. Earthy Tones

The color palette of the 70s reflected the back-to-nature mindset of the era. Earthy tones like mustard yellow, olive green, burnt orange, and deep browns were prevalent in clothing choices. These warm and inviting colors complemented the bohemian and hippie styles that were popular at the time.

9. Punk Rock Rebellion

Towards the end of the decade, punk rock fashion began to emerge as a reaction to mainstream trends. Defined by torn clothing, safety pins, and unconventional hairstyles, punk fashion was a symbol of rebellion and counterculture.

10. Maxi Dresses and Miniskirts

The 70s saw a contrast in hemlines, with both maxi dresses and miniskirts being fashionable. Maxi dresses, with their floor-length, flowing designs, were often associated with the bohemian style. On the other hand, miniskirts remained popular and were often paired with knee-high boots for a chic look.

11. The Influence of Movies and Television

Movies and television played a significant role in shaping fashion trends during the 70s. Iconic films like “Grease” and “Saturday Night Fever” influenced the adoption of disco-inspired styles, while TV shows like “Charlie’s Angels” impacted the popularity of glamorous, feminine attire.

12. The Rise of Designer Jeans

In the ’70s, designer jeans gained popularity and became a status symbol. Brands like Calvin Klein and Gloria Vanderbilt introduced stylish, high-quality jeans that were highly sought after by fashion-conscious individuals.

13. The Legacy of the 70s Fashion

The impact of 70s fashion is still evident in modern-day trends. Elements like flared pants, oversized sunglasses, and bohemian prints often make comebacks on fashion runways, showing the lasting influence of this iconic decade.

14. Conclusion

The 70s was a decade of fashion experimentation, embracing a variety of styles that represented the dynamic cultural changes of the time. From hippie and disco fashion to glam rock and punk rebellion, each trend left a significant mark on the world of fashion, leaving behind a colorful and unforgettable legacy.


Were bell-bottoms only worn by women in the ’70s?

Bell-bottoms were popular among both men and women in the 70s. They became a symbol of the hippie movement and disco culture, and many people embraced this trend for its unique and free-spirited style.

What kind of shoes were worn with disco outfits?

Platform shoes were a popular choice to pair with disco outfits. The elevated soles added height and made a bold fashion statement on the dance floor.

Did every woman wear Farrah Fawcett’s hairstyle?

While Farrah Fawcett’s hairstyle was highly popular, not every woman adopted the exact look. However, her feathered waves became a trend, and many women sought similar voluminous hairstyles.

What made denim so popular during the ’70s?

Denim became popular due to its versatility and durability. It was embraced as a symbol of youthful rebellion and was associated with casual, comfortable fashion.

How did the punk rock fashion influence later styles?

Punk rock fashion influenced later styles by challenging conventions and introducing unconventional elements like ripped clothing and bold accessories. Its rebellious spirit continues to inspire edgy and alternative fashion trends today.

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